Search Engine Optimization better known as SEO is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines. SEO affects the visibility of a website unpaid search engine result pages (SERPs), by incorporating search engine friendly elements into a website.
SEO strategies, techniques and tactics will assist any business to increase traffic, the number of visitors, to the business website by obtaining high-ranking placement in search results. The reality is that a business should view SEO as the most cost effective manner in which to manage their website, webpages and/or blog visibility.
Remember poorly designed and developed websites will also work for a business and assist in the overall objectives, including more online visitors and even resulting in online sales. It is just that much harder and far more costly. If you consider the cost of PPC (pay per click) advertising, it makes more business sense to focus on a sound SEO strategy saving time and cost.
Be careful though to first design and develop your website for your customer or your buyer’s persona and then to optimize the website for search engines. The goal of SEO is twofold:
- Create a great, seamless website visitor experience.
- Communicate to the search engines the business intentions in order for the search engine to recommend the website for relevant searches
Mastering SEO is not easy and one can feel lost in many countless optimization tips and techniques. But think of SEO like a puzzle. You need to collect all its multiple pieces (content, backlinks, etc.) in order for them to start working together. However your SEO efforts are lost in vain unless you build your pages in the right, SEO-friendly manner. Even though there is no exact formula that makes a website guaranteed Google’s #1, there are some common rules to increase your chances to succeed. I will explain, in detail, these in future articles, a good reason to follow and visit my blog regularly!
If you are new to SEO and looking for a cost effective way to increase your website visitors a good tool to have is the Periodic Table of SEO Success Factors, which will introduce all the key concepts that you need to know.
Even though within WordPress, Joomla and other website development platforms SEO is offered in plug-ins or additional modules, I still recommend that you have a full understanding of all the SEO requirements and to actively implement your own SEO strategies.
Getting your website well ranked at no cost is first prize for any business but more so it is a roadmap for you to understand the visitor experience when visiting your business.