Times are tough and running a business no joke! Saving cost as much as possible is at the order of the day!
And of course, it makes perfect sense! But the question is at what point is ‘Saving destroying your business‘
Business growth, for every business owner, should be the focus every day. When something grows it is alive and well, but when it stops growing it slowly whithers away! It is no different for a business.
As a marketer, I have met with a business disease, that I call a ‘Business Black Death“. Sadly many small businesses contract this disease and only recognise the symptoms mostly when it is too late.
The Black Death, also known as the Great Plague, the Black Plague, or simply the Plague, was one of the most devastating pandemics in human history, resulting in the deaths of an estimated 75 to 200 million people in Eurasia and peaking in Europe from 1347 to 1351.
In business, the effect of ‘Black Death’ is equally devastating. It starts when a business owner or management decides to sacrifice business growth for saving costs.
The only way to ensure business growth is via the discipline called marketing. Marketing the action or business of promoting products or services, including market research and advertising. Marketing is defined by the American Marketing Association as “the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.”
But essentially marketing involves everything you do to get your potential customers and your product or service together
When a business decides to save cost and to remove marketing costs either by excluding marketing as a business discipline or by attempting to do it themselves, Black Death steps in and ultimately ‘Death by You (DBY)’
Unfortunately, with digital marketing being viewed as mainly social media marketing, many small business owners underestimate the skill, dedication and commitment of daily marketing activities. They feel posting post updates on their personal profiles or in social media groups will be more than sufficient for the business. This practice is another example of ‘Death by You (DBY)’
Some business owners still argue that marketing is sales and will attempt cold calling trying to sell their products or services wasting time and in fact incurring more cost, sacrificing business growth.
Marketing means generating leads and convert them into prospects. Sales will do the close including the contracts and financial converting the prospects into customers. It has often been said marketing done well almost do not need sales.
So what is the Solution?
Budget a fix percentage of the monthly revenue for marketing to ensure consistent and persistent business growth. I advise my clients 10% of monthly revenue. More so understand that Marketing is NOT social media posting. That is only one aspect of marketing. Like accounting, legal contracts, IT and other professional services needed for business marketing requires a professional approach. Either employ a qualified and experienced marketer or outsource your marketing requirements to a professional agency or marketing consultant.
The objective is simply to grow your business, daily! … and to grow it without a ‘Death by You (DBY)’
DEAL OF A LIFETIME
To accommodate the small business owner and also the super marketing sceptic I now offer a starter option of only R2500 per month for the first 3 months. This means on a 10% budget allocation for marketing a business with a monthly revenue as low as R25000 per month can now also enjoy professional marketing services.
The package includes:
- Facebook or LinkedIn setup, audit, optimise, grow and monthly management including reporting
- Landing Page development, implementation and hosting
- Coupon system management
- Booking system integration
- Mailchimp account setup and hosting
- 7 Welcome Autoresponder email series
- 1 Newsletter per month
- 30 Post updates per month
Why am I offering this:
To assist small business owners to learn and experience the value of marketing. But even more so to ensure that the small business meets their revenue goals and growth targets. Also to offer marketing support to businesses everywhere that are affordable and doable. Simply put to offer marketing that works by providing not only leads but prospects to the various businesses sales team.
BONUS:- Download the proven 4 Steps to Lead Generation Report Here: https://supportsmallbusiness.co.za/facebook-lead-generation/
Let’s grow your business to its full potential with laser targeted leads, quickly.