Content is the Universal Language of ALL Online Marketing!
If you can’t ‘Speak’ Content your Marketing Efforts will fail!
It has been a general believe that Social Media accounts with the most followers and likes are the only way to yield desired results!
People go online for information; to find solutions to their problems, whether that’s through a blog post, a podcast or even a video. People are consuming more and more content and in many forms.
So why not get on the band wagon?
What Is Content Marketing?
Content marketing is a phrase often mentioned when discussing digital marketing. It’s often used in so many different contexts; it can be tough to understand what it really means. Let’s clear that up right now.
Content marketing is the use of any type of media as a tool for garnering exposure and sales for your company or organization.
This page your reading now is a form of content.
The most important thing to remember when you are using content marketing is to focus on providing value. You’re not creating a commercial. While commercials are a form of content, they’re one-sided. Their purpose is solely to sell.
When you use content as a marketing tool, your purpose is to educate, inform and engage people with the goal of turning them into customers.
It’s not about direct sales to increase your bottom line; it’s about using the information to show customers and potential customers that your company can provide value they need to enhance their lives in some way. It’s an indirect sales method that can turn customers into consistent clients.
By sharing content, you are encouraging a form of two-way communication. Not only do you want people to become customers, you want them to become an active community of clients that use your company consistently.